In 2025, the popularity of ad blockers, VPNs, and privacy browsers continues to grow and disrupt how websites and web apps operate. In fact, these tools break up to 50% of data collection and analytics.
Widely discussed solutions to this problem, such as analytics proxies or server-side tracking don't truly solve ad blocking. At best, they make data only a few percent more accurate. Network requests from tracking tools, even when proxied, are still blocked as they at least inevitably contain common patterns — such as specific URL parts, headers, scripts — that ad blockers target. Try the most popular privacy tools and you'll see these requests are still easily blocked.
As a result, businesses have gotten used to this reality, treating data from the front end as "unreliable" and "approximate."
- Businesses are left with incomplete data and unreliable reports, missing from 15% to 50% of data (depending on their niche).
- Thousands of engineering hours wasted developing workarounds for ad blocking — only to have them broken by the next update to ad blocker filter rules.
- Broken attribution and conversions, leading to ineffective marketing campaigns and lost revenue.
- Uninformed decisions based on incomplete data, often overlooking the tech-savvy (ad blocker) audience.
It doesn't have to be this way! 🔥
What if your frontend could send you 100% accurate data you can rely on? Without approximation, sampling, interpolation, or the risk of it being blocked again.
DataUnlocker 2.0 is here to give you just that — 100% accurate data collection, even in the face of aggressive ad blocking and privacy tools usage.
We're excited to announce the launch of DataUnlocker 2.0: a completely rebuilt version of our product, originally launched in 2021. Now more powerful, flexible, and secure than ever before.
After 5 years in the market and over 2 years of focused development and testing, we're proud to deliver a brand new product ready to protect real-world sites at scale — from personal blogs to startups and enterprises.
What's New in DataUnlocker 2.0?
DataUnlocker 2.0 is a ground-up redesign, built to ensure your analytics and tracking tools work even when ad blockers and privacy tools are enabled — giving blockers neither the tools nor the opportunity to patch your site or disrupt your tracking.
Below are the 10 key features of DataUnlocker 2.0 you need to know about.
1. Redesigned Admin UI & Projects
DataUnlocker 2.0 introduces a completely rebuilt Admin Panel: clean, intuitive, and action-driven. Domains are now organized into Projects, which act like folders and help you manage access, billing, and visibility across teams. You can invite multiple users to a project and assign them roles with Role-Based Access Control (RBAC), making collaboration more secure and manageable.
We've also streamlined authentication. Instead of passwords, we now use one-time email confirmations — just click the link from any device to log in securely.
2. New Pricing Model with a Generous Free Plan
DataUnlocker is now FREE for small websites, personal blogs, and side projects.
There are now four structured plans: FREE, LITE, DELUXE and BUSINESS, and custom plans — feel free to chat to our team.
Each plan comes with monthly or yearly billing (save 20% yearly), and the cost per request decreases as you scale. You can also combine a plan with pay-as-you-go usage if you need more flexibility.
Unlike in DataUnlocker 1.0, pricing is now based on requests rather than gigabytes of traffic — giving you more predictable billing and better alignment with actual usage. Each request via DataUnlocker's proxy corresponds to one HTTP request — whether it's a fetch, image, script, or WebSocket connection.
To illustrate how usage is calculated, consider this scenario:
You have Google Analytics installed via Google Tag Manager (GTM), and your website receives 1000 page views. In this case, you can expect around 1600 DataUnlocker requests (with default network protection settings). Here's how that breaks down:
-
1000 requests — one to load DataUnlocker per page view
-
600 requests — triggered on approximately 20% of page views — a typical ad blocker usage rate across the web:
- 1 request to load GTM
- 1 request to load Google Analytics
- 1 request to send the pageview event in Google Analytics
Since these 3 protected requests only occur on the 200 page views where blockers are present, they account for an additional 600 requests.
Total: 1000 + 600 = 1600 requests
3. Realtime Blocker Usage Analytics
You will finally be able to see your never-seen-before audience in your analytics dashboards. DataUnlocker 2.0 shows you exactly how many of your users are using blockers — across all domains in a project and per domain.
Typical blocker usage rates are:
- 50%+ in crypto
- 30% in tech & gaming
- 15–20% in e-commerce & media
This data helps you prioritize protection and gauge lost insights.
If you're using Google Analytics, you'll also see DataUnlocker-protected traffic directly in your GA reports.
Each proxied hit includes a custom dimension with name dataunlocker, making it easy to segment and analyze protected sessions from within your existing dashboards.
4. Realtime Blocker Rule Monitoring
We thought it would be incredibly valuable for teams maintaining ads and tracking on their websites or web apps to know the moment their site is added to so-called "filter lists" — or when a new rule update is released, just minutes after it happens!
DataUnlocker now tracks ad blocker filter rules in real time across all major filter lists used by popular ad blockers. When new rules targeting your domains are published, you'll receive instant email alerts, often days before those updates start to reach end users.
This early warning gives you time to adapt and stay protected. Best of all, this feature is completely FREE for every registered domain on DataUnlocker.
5. DataUnlocker Defender
Blockers have each and every tool to crack your website if needed, and they evolve.
So did we.
DataUnlocker Defender is the core of 2.0 product — a deeply integrated component into your JavaScript web application that ensures your site works as intended even in restrictive environments and with aggressive blockers enabled.
Unlike DataUnlocker 1.0, which used a simple script blockers were able to remove, DataUnlocker Defender:
- Embeds deeply into your frontend's code, with no generic patterns
- Validates itself before letting the app's page load
- Prevents its removal after page load
- Enables JavaScript and network-level protection
If DataUnlocker Defender is attempted to be removed, your site won't load — making it infeasible for blockers to target (as breaking the site is not the goal of blockers).
DataUnlocker Defender uses cryptographic principles under the hood — similar to those used in blockchain technologies. And just like blockchain, it has proven extremely resilient to tampering. Just like no one has broken Bitcoin's cryptography yet!
We believe this approach is far superior to traditional "hide-and-seek" tactics used or attempted to be used by others. Even if DataUnlocker's code is reverse engineered, there's ultimately no single programmable method to disable DataUnlocker Defender — ensuring robust, tamper-resistant protection by design.
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6. DataUnlocker Secure Enclave
DataUnlocker's Secure Enclave safely delivers custom code (such as tracking scripts, images, styles, any javascript etc) to your front end, leaving blockers, even aggressive blockers that are able to patch JavaScript with no tools to tamper it. It uniquely obfuscates and safeguards the payload from being filtered or detected, and used browser APIs from being patched.
A typical use case: paste a Google Tag Manager (or any other marketing product) snippet, and GTM becomes fully protected from blockers. In Network Protection, you can granularly configure what resources would use DataUnlocker's proxy.
7. Network Protection & Transport Endpoints
Say goodbye to third-party requests and network filtering.
Network protection lets you proxy your data through your domain (first-party), bypassing filters that block known third-party or first-party URLs from Google Analytics, Meta Pixel, Hotjar or entire marketing products like Google Tag Manager, Meta Conversions API Gateway, Segment and so on.
You can configure each network resource with 3 protection modes:
- Disabled – no protection
- Always – traffic always goes through DataUnlocker
- On Demand – activates proxying only when blocker software is detected
You can also group resources using Resource Groups and configure them in bulk. For instance, to proxy Google Analytics, Google Tag Manager and Google AdSense, you can simply specify a config for "Google" resource group.
8. Framework-Specific and Universal Integrations
DataUnlocker now offers native support for DataUnlocker Defender for most popular front end frameworks:
Not using a framework, or using something else? You can still protect your site even without a framework or NPM packages.
DataUnlocker offers a JavaScript patching tool (both CLI and UI) that takes any existing JS file and returns a patched version with DataUnlocker Defender embedded. This is especially useful for websites built using CMS platforms, site builders, or other tools that aren't flexible enough to inject DataUnlocker's base JavaScript package.
You simply upload your critical JavaScript file — such as a library or a theme your app depends on — via the DataUnlocker Admin UI or the CLI tool, and you'll receive a patched version to replace the original file, ready to use. This patched file will load Defender automatically, ensuring your site stays protected regardless of platform limitations.
Over time, DataUnlocker will expand its framework support and offer more integrations. We will incentivize and reward anyone who helps build integrations based on our base package, and you’re welcome to open-source them under your own name—just be sure to contact our support team for all available tools and assistance.
9. Support by people, for people, for all plans
In version 1.0, we received over 100 unsolicited thank-you emails, expressing their love to the product. This is especially notable given that we've never marketed our product.
With version 2.0, support gets even better:
- Live onboarding help
- Done-for-you setup
- Dedicated priority support for BUSINESS plan customers
Our team is here to help — whether it's debugging, architecture advice, or helping you migrate to DataUnlocker 2.0. Click Help in DataUnlocker Admin to learn what options you have.
10. Referral program: earn 25%
Know someone who needs better and accurate tracking? Fighting with ad blockers? Struggling with accurate conversions and attribution?
Refer them to DataUnlocker and earn up to 25% commission on all purchases. Whether it's a client, an agency, or your employer — everyone wins.
What will happen to DataUnlocker 1.0?
Support for DataUnlocker 1.0 and its new integrations has officially ended, and we will be fully deprecating the product by the end of 2025. If you are still using DataUnlocker 1.0, you have to complete your migration to DataUnlocker 2.0 by the end of the year.
Rest assured, you still have half a year to make the transition, and our support team is here to help you every step of the way. If you need assistance with migration or have any questions, please reach out to us — we're committed to making your upgrade as smooth as possible.
Existing customers can simply import their domain into DataUnlocker 2.0 at the domain creation step. The process is quick and straightforward, ensuring a seamless transition to the new platform.
Ready to take back control?
Stop losing up to 50% of your analytics to blockers. Enter DataUnlocker 2.0 today and unlock 100% tracking accuracy.
Your frontend's guardian,
DataUnlocker